The influence of employer brand loyalty and commitment on talent retention: Towards a conceptual model for Higher Education Institutions

Talents are the ‘bolts and nuts’ of an organisation as well prime source business performance sustainable competitive advantage. Countless surveys report that demand for talent exceeds supply; hence war is biggest challenge to organisations across globe. Due battle talent, private Higher education institutions (HEI’s) forced employ novel ways win great talent. One such eliciting brand commitment loyalty through provision total rewards. The adoption employer management strategies can be encapsulated in phrase ‘all search advantage’.Talent only factor production which reacts when acted upon, deserves prioritisation on HR agenda. Organisations have personas translated into a labour market understands to. Employer branding has become principal currency attracting retaining concept increasingly minds managers practitioners it becomes more challenging attract, grow retain right calibre fiercely market. Distilled from literature refers organisation's magnetic ability attract suitably qualified Private fighting like lion protecting its cubs.